Welcome to Wednesday! It’s officially Breast Cancer Awareness Month, a time to elevate attention around the most common cancer among women in 157 countries. Keep an eye out for our coverage on new devices, research, and treatments changing the landscape of breast cancer care.
In today’s edition:
A tale of two hospitals
Heating up at Climate Week
More mental health accessibility
—Maia Anderson, Nicole Ortiz, Courtney Vinopal
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Francis Scialabba
Startups are no longer just for tech bros in Silicon Valley—they’re playing an increasingly important role in the US healthcare system, experts say.
Health systems are looking for solutions to complex issues, including financial strain, healthcare inequities, and widespread staffing shortages. Startups have the potential to provide systems with resources they wouldn’t otherwise have to tackle such challenges, as well as some much-needed revenue, according to Joseph Moscola, EVP of enterprise services at Northwell Health, New York’s largest health system.
“Without [startups], it puts us at very much a disadvantage for our patients and even our revenue diversification,” he told Healthcare Brew. “Ultimately, we’re looking for these opportunities to invest in these ideas—one, because we need them, and then, two, the amount of revenue we get from just patient care continues to decline each year.”
How Northwell Health works with startups
Health systems work with startups in a variety of capacities, from investments to program pilots to direct partnerships.
At Northwell Health, Moscola said the system partners with existing startups and develops its own from scratch to help the health system save costs, boost efficiency, and increase opportunities for innovation.
Keep reading here.—MA
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Today’s health consumers are more than willing to share their info to get better care, greater access to benefits, and more tailored experiences. That’s why it’s essential to ace the personalized marketing game.
To help you get a li’l more real with consumers, Quad put together Crafting Personalization at Scale for Health Marketing, a handy guide jam-packed with smart techniques for personalization that get people talkin’.
Deets include:
- nurturing customer relationships along the maturity curve
- selecting the right data that makes for the strongest personalization
- real examples from brands that have effectively personalized
Get real.
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Blueastro/Getty Images
This year’s Climate Week NYC—the largest annual climate-related event of its kind, according to its site—was the first to feature a dedicated healthcare panel, and a recurring theme was how to create a healthcare industry that’s properly prepared for the effects of extreme heat.
Extreme heat can not only lead to heat stroke, dehydration, and heat exhaustion, but it can also have negative long-term impacts on patients living with asthma, kidney issues, and high blood pressure, according to the Department of Health and Human Services (HHS). Specifically, older adults, pregnant people, people of color, people who earn lower incomes, and people with preexisting conditions like diabetes, hypertension, or cardiovascular disease are all at increased risk of developing a heat-related illness.
Heat is a major topic on healthcare experts’ minds, and they want to find solutions to better treat patients. On September 23, one of the healthcare panels—which featured experts from the nonprofits SWLA Center for Health Services, Americares, and the National Academy of Medicine (NAM), and was moderated by Paulette Frank, Johnson & Johnson’s chief sustainability officer—discussed how health systems can prepare for the effects of climate change, as well as how providers can navigate and respond to extreme heat-related illnesses.
“I look at [patient vulnerability] from two points of view: one, those who have conditions that put them at greater risk for human existence, and secondly, where you live in an environment,” Victor Dzau, president of NAM, a nonprofit that advises on health and science, said during the panel.
Keep reading here.—NO
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Francis Scialabba
Employers and health plans that cover mental health and substance use benefits must meet certain requirements to ensure this care is as easily accessible as other types of medical care under a set of final rules issued by the Biden administration on September 9.
The rules clarify responsibilities under the Mental Health Parity and Addiction Equity Act (MHPAEA), a 2008 law that requires group health plans and health insurance issuers offering mental health or substance use disorder benefits to do so “in parity with medical and surgical benefits, without imposing greater restrictions on mental health or substance use disorder benefits as compared to medical and surgical benefits,” according to a joint statement from the Departments of Labor, Health and Human Services, and the Treasury.
People with insurance are often made to pay out-of-pocket when they seek care for a mental health condition, said Neera Tanden, President Biden’s domestic policy advisor, on a September 6 call with reporters. She alluded to one KFF analysis that found privately insured adults who were treated for depression and/or anxiety averaged more than $1,500 in out-of-pocket spending in 2021, almost twice as much as those who weren’t treated for a mental health condition.
“People are really not getting the care they need because they have to spend so much of their own money,” Tanden said. “And that’s really the problem we’re trying to tackle.”
Keep reading here on HR Brew.—CV
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Francis Scialabba
Today’s top healthcare reads.
Stat: 1 in 50. That’s how many US women are projected to develop invasive breast cancer by 50, according to a new report. (the New York Times)
Quote: “Investors have lost faith in management’s ability to hit their forecasts. The strategy of putting all this stuff together can work, they just haven’t managed to pull it off.”—John Ransom, an analyst at investment bank Raymond James, on CVS’s proposal to split up the company (the Wall Street Journal)
Read: A judge in Georgia overturned a state law that banned abortions after six weeks of pregnancy—but the case is likely headed to the state’s Supreme Court. (the New York Times)
Let’s get personal: Health consumers today want marketing experiences tailored to what matters most to them. That’s why Quad published a guide all about personalized marketing. Give it a read.* *A message from our sponsor.
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